> For the complete documentation index, see [llms.txt](https://answeringservicecare.com/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://answeringservicecare.com/docs/features/outbound-calling.md). # Outbound Calling Have ASC make calls on your behalf, from reminders and follow-ups to managed sales and marketing campaigns. Outbound Calling lets ASC reach your customers for you, not just answer inbound calls. Use it for confirmations, reminders, and follow-ups, or for managed sales and marketing campaigns. ### Ways to reach out * **Reminders, confirmations, and follow-ups.** Schedule outbound calls (and texts or emails) to your contacts using [To Dos](/docs/features/to-dos.md), on demand or on a recurring schedule. * **Sales and marketing campaigns.** ASC runs **warm**, **cold**, and **AI** outbound campaigns on your behalf. These are scoped and quoted by ASC sales. * **Branded calling.** Add your business name and number to outbound calls so recipients recognize who is calling. ### How it works * **Self-serve outbound** runs through [To Dos](/docs/features/to-dos.md): pick a contact, choose call, SMS, or email, add your content, and send it once or on a schedule. * **Managed campaigns** are set up with ASC. Your account manager scopes the audience, script, and cadence, and ASC runs the calls for you. {% hint style="info" %} Outbound campaigns and Branded Calling are configured with your account manager or implementation specialist. Contact ASC sales to scope a campaign. {% endhint %} ### Pricing * **To Dos** (outbound call, SMS, or email): per-item usage with a setup fee. See [To Dos](/docs/features/to-dos.md). * **Branded Calling**: a monthly add-on plus a per-call rate. * **Sales and marketing campaigns**: quoted by ASC sales based on scope. For current rates, see the live [pricing page](https://answeringservicecare.com/pricing). ### Related * [To Dos](/docs/features/to-dos.md): build outbound call, SMS, and email workflows. * [Two-Way SMS](/docs/features/two-way-sms.md): two-way text conversations. * [Plans and pricing](/docs/overview/plans-and-pricing.md): service lines and add-ons. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://answeringservicecare.com/docs/features/outbound-calling.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.