> For the complete documentation index, see [llms.txt](https://answeringservicecare.com/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://answeringservicecare.com/docs/features/outbound-calling.md).

# Outbound Calling

Outbound Calling lets ASC reach your customers for you, not just answer inbound calls. Use it for confirmations, reminders, and follow-ups, or for managed sales and marketing campaigns.

### Ways to reach out

* **Reminders, confirmations, and follow-ups.** Schedule outbound calls (and texts or emails) to your contacts using [To Dos](/docs/features/to-dos.md), on demand or on a recurring schedule.
* **Sales and marketing campaigns.** ASC runs **warm**, **cold**, and **AI** outbound campaigns on your behalf. These are scoped and quoted by ASC sales.
* **Branded calling.** Add your business name and number to outbound calls so recipients recognize who is calling.

### How it works

* **Self-serve outbound** runs through [To Dos](/docs/features/to-dos.md): pick a contact, choose call, SMS, or email, add your content, and send it once or on a schedule.
* **Managed campaigns** are set up with ASC. Your account manager scopes the audience, script, and cadence, and ASC runs the calls for you.

{% hint style="info" %}
Outbound campaigns and Branded Calling are configured with your account manager or implementation specialist. Contact ASC sales to scope a campaign.
{% endhint %}

### Pricing

* **To Dos** (outbound call, SMS, or email): per-item usage with a setup fee. See [To Dos](/docs/features/to-dos.md).
* **Branded Calling**: a monthly add-on plus a per-call rate.
* **Sales and marketing campaigns**: quoted by ASC sales based on scope.

For current rates, see the live [pricing page](https://answeringservicecare.com/pricing).

### Related

* [To Dos](/docs/features/to-dos.md): build outbound call, SMS, and email workflows.
* [Two-Way SMS](/docs/features/two-way-sms.md): two-way text conversations.
* [Plans and pricing](/docs/overview/plans-and-pricing.md): service lines and add-ons.


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