We all know that a spa is a place of relaxation and comfort. It is a business built around making the customer feel their best. And yet, there is not a single type of spa. However, there are general considerations that a spa should look and feel a certain way.
Perhaps you operate a medical spa, for example, in which patients come for muscle treatments. Or perhaps your customers come to your spa simply to relax. Perhaps you offer a range of options from scalp massages to time in the jacuzzi. And even different still, perhaps your spa is more of a beauty salon.
Whatever type of specific spa business you run, the fact of the matter is this: It’s all about the customer. That has always been the case, and will always continue to be so. And because of this, spas are constantly trying to improve the client experience. This means you need to be as well.
Elevating the customer experience in the spa is not a part-time detail. It is a full-time effort. But that doesn’t mean it has to be difficult. In fact, it should be rewarding!
And when done correctly, you can rest assured that your customers will keep coming back. If you are looking to improve your spa or salon customer experience, check out some of the helpful tips below.
How To Improve the Spa Experience
Remember, not every spa business is the same. We are aware that each business has a unique style, workflow, and clientele. But these are best practices that any spa or beauty business can adopt and incorporate.
1. Know Your Clients
Customers are coming to your spa to be taken care of, and this comes with expectations. These can be simple things, like having a drink prepared for them for when they arrive. After all, it is common that a guest will have a wait time. Why not make that wait time a bit more personal?
For example, you might have several options of beverages to offer, from juice to coffee to sparkling water. When a customer books their experience, ask them what beverage they would prefer. And then have that refreshment waiting for them when they show up for their appointment. This will go a long way in starting their experience off on the right foot.
Additionally, it is important to remember things that a customer says, whether on the phone or in person. They might tell the spa receptionist a story, or mention a [ain they want to masseuse to look at. Taking notes of these items and making a customer profile will help future interactions.
This also means making note of special occasions. If someone is booking a hair appointment for their birthday, for instance, then make it special. The hair salon customer experience will be greatly improved if you recognize your customer is celebrating.
2. Reward Loyal Customers
Customers who return and are loyal are those who tend to keep the business open. Return customers typically share their beauty salon customer experience with their friends and family. They also tend to leave reviews on social media, or at least let people know where they are.
This type of great customer is helping your business, and you should think of a way to reward them. Whether this means offering a free treatment, or perhaps an additional 20 minutes in the sauna. Whatever they typically come to you for could maybe be discounted somehow.
There are all types of ways to reward great customers. And it is worth noting that it doesn’t have to be the same for each customer. If someone comes in for regular massages, they should be rewarded differently than someone who only gets their hair done. Not to suggest one service is more valuable, but it goes back to knowing your customers.
Take care of them the way they want to be treated, and this means tailoring a reward to their routines. It demonstrates that you are appreciative, and makes them feel like more than a customer.
3. Make Booking Easy
There is nothing more frustrating than a difficult booking process. It causes unneeded stress and is not a good way to start a salon customer experience. Remember, for new customers especially, the booking process is their first impression.
If it is a simple booking process, they will be confident about their appointment. If the process is difficult, they might have some concerns, which, again, is not a good start. This doesn’t mean you need to have the most sophisticated salon software and app-based amenities. Rather, consider trying a professional answering service.
A professional answering service can make sure that no call is missed and no message gets lost in the shuffle. If a customer has to call and reschedule, no problem! Since a spa answering service is on hand 24/7, these calls will always be answered. And the customer will feel good about it.
Additionally, just like each salon is unique, each customer is unique as well. Answering services professionals are trained to speak with all kinds of customers, and aren’t limited by language. This makes them ideal for speaking with your customers and scheduling or re-booking them accordingly.
Call or Schedule an Appointment Today!
There are all sorts of ways to elevate the customer experience in your spa business. But, depending on your needs, some might be more urgent than others. Partnering with a professional answering service is a great way to improve the spa experience for your customers. Remember, it starts the relationship off on the right foot from the get-go.
Make a good first impression and keep the line of communication open. In this way, your salon customer experience is well received even when your customers aren’t in the spa. It doesn’t get better than that.
Call or schedule an appointment today. And learn more about how the professionals at Answering Service Care can improve your spa customer experience.