Email Marketing
Use each phone call to start a powerful marketing process with your callers
Follow Up With Callers Via Email
Following up with callers via email after they have hung up the phone is one of the most effective ways to start a productive and mutually beneficial marketing relationship.
This powerful real-time ability to keep in touch after the call is what led us to offer an Email Marketing option to your Answering Services bundle. And it turns out we are one of the few national Answering Services offering this service, and we offer it at a very low monthly add-on price.
How Does Email Marketing With Answering Services Work?
It’s very simple, actually. After our answering service agents hang up the phone with your callers—including prospects, clients, customers and patients—an email is automatically generated and sent to the email address collected from the customer during the call.
The email itself can contain a variety of information and calls to action, including:
- Links to how-to videos
- Coupon or discount codes
- General business information, such as location, hours of operation, fax number, customer service email and more
- After-call surveys about services, products, properties or other relevant information
- Confirmation of registration or appointment
- FAQ with full information, links and follow-up advice
- Any other marketing message our client wants to convey about the business, a product or service, an upcoming event or more
Personalize and Automate Your Marketing Efforts
Our clients tell us they love their email marketing capability and the opportunities this service gives them to further communicate with their callers. They consider it an “extra layer” of marketing that helps them keep in touch and get their message out. They are also able to send different emails to different groups based on call script, so all content is customized and fitting to the type of call and caller. Best of all, it’s all part of a seamless process, as the emails go out automatically following the phone call.
Some of the types of clients that use email marketing with answering services include:
Doctors’, Dentists’ and Physicians’ Offices
New patient information and forms, appointment confirmation, maps and directions
Schools and Camps
General program information, newsletter, costs and hours, recap of upcoming events
Real Estate and Property Managers
Apartment floor plans, pricing and listings, maintenance requests, confirmation of service requested or appointment for showing
Brick-and-Mortar and Online Shops
Coupon codes, discount or special promotion information, reminder of upcoming sales, product descriptions and sales
Product or Machine Sales
Links to repair information and how-to videos, advice for commonly-reported issues
Tech Support
Confirmation of support ticket submission, next step information, troubleshooting advice, tech-related reminders
Event Planners
Confirmation information for upcoming event, location information
HVAC, Plumbing, Service Providers
Seasonal coupon codes, annual service information, emergency appointment confirmation
Legal
Information on initial consultation, reminder of new services available, link to download additional information
Marketing
Link to new blog post of video, articles mentioning company, interesting facts or tips that would prompt caller to purchase service or product